Juarez Machado paintings

Juarez Machado paintings
Joan Miro paintings

With skin cancer rates soaring, health advocates are stepping up efforts to warn teens of the dangers of sun exposure. Is the message getting through?
Fair-skinned, blue-eyed Charlie Guild got a bad sunburn after she forgot to reapply her sunscreen at a pool party. When she was 16, she mistakenly fried herself on a family Christmas vacation trip to Puerto Vallarta. Charlie was just 25 when she learned she had melanoma. She died from it eight months later. "I never had the faintest idea that literally a burn could cause you to get a fatal disease. It can," says her mom, Valerie Guild, president of the Charlie Guild Melanoma Foundation (charlie.org), a national advocacy group trying to raise awareness about skin cancer prevention and detection through sun-safety education for children and other efforts.Getting tan may not be as harmful as smoking. But unprotected exposure to its ultraviolet rays in the teen years dramatically increases the